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In the fast-paced digital world, Google Ads stands out as a powerful tool for driving relevant traffic and boosting revenue. As the go-to advertising platform globally, many Nigerians are keen on obtaining Google Ads certification to become experts in online advertising. In this article, we will explore the current cost of Google Ads certification in Nigeria for 2023, shedding light on the available certification types and their respective exams.

Current Cost of Google Ads Certification in Nigeria :

Obtaining Google Ads certification in Nigeria follows a straightforward pricing structure. Regardless of the specific certification, each exam costs $50, and there are two exams to complete. Therefore, the total cost for Google Ads certification in Nigeria is $100.

Types of Google Ads Certifications in Nigeria:

  1. Individual Google Ads Certification:
    • This certification is designed for individuals and requires successfully completing two exams.
    • Highly valued by recruiters, it emphasizes theoretical knowledge, making it ideal for Pay-Per-Click (PPC) specialists.
    • Individuals with this certification gain a competitive edge in the job market and find increased demand for their services in media agencies, advertising firms, and digital marketing companies in Nigeria.
    • The certification is particularly beneficial for independent consultants, providing a distinct advantage in the competitive landscape.
  2. Company Google Ads Certification (Professional or Partner):

    • Geared towards companies, this certification, also known as Professional or Partner Google Ads Certification, showcases a company as a recognized marketing expert.
    • Google includes certified companies in their partner database, enhancing visibility and trust.
    • When potential customers search the database for relevant information, certified companies enjoy a competitive advantage over others in the same industry.

Different Examinations Under Google Ads Certification:

  • Google Fundamental Examination:

    • Covers AdWords introduction, account management, keyword targeting, ad formats, campaign and ad group management, language and location targeting, budgets, bidding, and performance management.
    • Consists of 100 questions to be answered in 2 hours, requiring a minimum score of 85% to pass.
  • Google Search Advertising Advance Examination:

    • Explores advanced topics such as ad formats, ad and site quality management, effective use of ads tools, and performance monitoring.
    • Includes fundamental concepts of performance optimization, Ads API, and more.
    • Comprises 100 questions to be answered in 2 hours, with a passing score of 80%.
  • Google Display Advertising Advance Examination:

    • Focuses on the management of display ads on the Google display network, YouTube, and mobile devices.
    • Consists of 100 questions to be completed in 2 hours.

By obtaining Google Ads certification in Nigeria, individuals and companies can establish themselves as experts in online advertising, gaining a competitive edge in the dynamic digital landscape. The certification process, with its comprehensive examinations, ensures a deep understanding of Google Ads principles, making certified professionals highly sought after in the industry. Whether you are an aspiring PPC specialist or a company aiming for marketing excellence, Google Ads certification in Nigeria is a valuable investment in your success.

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